Would you invest in @Lodgify?

Previously posted on Linkedin.

I have recently been asked to name a startup I would invest in and explain my reasons therefore. Although many startups came to my head, explaining the why isn’t that easy. Do I have an investment strategy? Do I have a preference for any sector, geography or the stage of investment? Do I have a programmatic way (as Tomasz Tunguz puts it) to analyze a startup? I don’t but rather trusted my gut feeling when thinking about startup investing.

It is not difficult to find some help here and build your own process. To name a few, authors, Rob Johnson, Antonio Manzanera and Mahendra Ramsinghani  for instance, have gathered the most common factors applied by investors in their initial assessment. I will focus on market and competitive advantage. For obvious reasons I will not analyze the team in my assesment, although most VCs agree that this is the most important factor. And now let’s move to my reasons.

Continue reading “Would you invest in @Lodgify?”

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